Campaign Overview

The DocLink Webinar Campaign offers a series of educational webinars for DocLink software users, prospects, customers, and partners. Hosted by industry experts, these webinars cover various topics to enhance proficiency and optimize the use of DocLink software. The campaign targets users on LinkedIn, Twitter, and other platforms, aiming to provide valuable insights and build a supportive community around DocLink.

Key Objectives

Improve Engagement: Spark community interaction and active participation.

Loyalty: Showcase ongoing support and customer-centric focus.

Gather Insights: Identify user needs for potential enhancements.

Increase Adoption: Attract prospects by demonstrating DocLink’s value.

Target Audience

The campaign targets existing DocLink customers, prospects, and partners across industries seeking to optimize document management and enhance software proficiency.

Key Messaging

Boost Efficiency: Learn shortcuts and strategies for smoother operations.

Expert-Led Training: Gain insider tips from DocLink professionals.

Comprehensive Learning: Topics include AP Automation, Intelligent OCR, cybersecurity, and more.

Interactive Sessions: Engage with experts in live Q&A and real-world case studies.

Stay Updated: Keep up with the latest DocLink features and trends.

2023 Results

Total Published Posts (all platforms): 77

Total Interactions: 592

Total Clicks: 93

Avg. Click-Through Rate:​ 0.95%

Avg. Engagement Rate: 17.4%

Total Shares: 65

Total Impressions: 9,720

*anything above 2% social media engagement rate is great based on a 5,660 follower-based method.