Campaign Overview

Doclink's Customer Success Team Spotlight Campaign aims to showcase the faces behind DocLinks Customer Account Managers and Sales Reps. Through engaging content on LinkedIn and Twitter, we will introduce our dedicated Customer Success Representatives, sharing their stories, expertise, and commitment to our valued customers. This campaign will use a combination of headshots, videos, and a dedicated landing page to foster deeper connections and trust with our audience.

Key Objectives

Humanize the Team: Highlight the personal and professional stories of our Customer Success Representatives to humanize the brand and create relatable connections.

Showcase Expertise: Demonstrate the team's knowledge and capabilities in solving customer challenges, building confidence in our services.

Build Trust: Foster stronger relationships and trust with current and potential customers by putting faces to the names they interact with.

Engagement: Drive higher engagement on LinkedIn and Twitter through compelling visuals and authentic storytelling.

Target Audience

Existing Customers: Strengthen the bond between our current customers and the Customer Success Team, emphasizing ongoing support.

Prospective Customers: Instill confidence in potential customers by showcasing our dedicated team and their success stories.

Industry Professionals: Engage with individuals in related industries who value customer success and service excellence.

Partners and Collaborators: Highlight the collaborative efforts between our team and partners, reinforcing a unified customer-centric approach.

Key Messaging

Personal Connections: "Meet the faces who ensure your success. Our Customer Success Team is here to support you every step of the way."

Expert Problem Solvers: "Beyond software, we're problem solvers. Discover the expertise that drives our customers' achievements."

Your Partner in Success: "We don't just solve issues; we build partnerships. Get to know the team that's dedicated to your success."

Landing Page

The landing page is a hub featuring a compilation of Customer Success Representatives' headshots, short bios, and links to their individual video stories. It will also provide opportunities for visitors to connect with CAMs on LinkedIn, schedule calls with them, or send them an email.

Results

Total Published Posts: 4

Total Interactions: 65

Total Clicks: 32

Avg. Click-Through Rate:​ 3.4%

Avg. Engagement Rate: 5.1%

Total Shares: 15

Total Impressions: 943

Total Web Sessions: 4,435

*anything above 2% social media engagement rate is great based on a 5,660 follower-based method.