Overview

The DocLink Digest LinkedIn Newsletter repurposes educational content from the Beyond Limits website specifically focused on their document management software, DocLink. The newsletter is published bi-weekly and covers topics such as AP Automation & Intelligent OCR, AP Automation in the Cloud, eliminating manual processing of incoming invoices, cybersecurity strategies, and automating purchase requisitions. By sharing this content on LinkedIn, the campaign aims to broaden the reach of DocLink's educational resources, engage with a wider audience, and showcase the software's capabilities.

Key Objectives

• Increase Brand Awareness: Establish Beyond Limits as a leader in document management solutions by repurposing valuable content about DocLink and sharing it with a broader audience on LinkedIn.

• Educate the Audience: Provide detailed insights and knowledge on the features and benefits of DocLink, helping the audience understand how the software can streamline their document management processes.

• Engage a New Audience: Reach a diverse group of LinkedIn users who may not be familiar with DocLink, fostering engagement and interest in the software.

Target Audience

The campaign targets professionals and decision-makers interested in document management solutions, including executives, finance managers, IT professionals, and subscribers of the Beyond Limits LinkedIn Newsletter. The audience may have a basic understanding of document management and seek to explore its real-world applications and benefits further.

Key Messaging

• Educational Content: Access in-depth articles and case studies on DocLink, covering topics such as AP Automation & Intelligent OCR, AP Automation in the Cloud, and automating purchase requisitions.

• Practical Applications: Learn how DocLink can eliminate manual processing of invoices and improve cybersecurity strategies.

• DocLink Expertise: Discover the thought leadership and expertise behind DocLink, and understand how this software can revolutionize document management for your organization.

Results

Articles Posted: 8

Total Subscribers: 790

Article Views: 1,712

Total Impressions: 3,213

Total Engagements: 122

Total Clicks: 38

Total Reactions: 96

Total Reposts: 10

Avg. Click-Through Rate: 1.7%

Avg. Engagement Rate: 5.4%

*Anything above 2% social media engagement rate is considered great. follower-based method [12,613].