The Human Element
Company: Beyond Limits
Platforms: LinkedIn, Twitter, Facebook, Instagram (Organic)
Campaign Duration: 02/2023- 12/2023 (bi-weekly)
Campaign Overview
The Beyond Limits “The Human Element” employee spotlight campaign brings the global team of Beyond Limits into the spotlight. Through short videos and interviews, we invite our digital audience to connect with our employees, learn about their motivations, and gain a deeper understanding of our diverse and innovative workforce.
Key Objectives
Human Connection: Create a strong sense of connection between Beyond Limits and its audience by sharing personal employee stories.
Showcase Diversity: Highlight the global scope of Beyond Limits by showing the array of experiences and backgrounds.
Talent Acquisition: Amplify Beyond Limits' appeal as an employer of choice by showcasing employee satisfaction and growth opportunities.
Engagement: Drive active engagement across LinkedIn, Instagram, Twitter, and Facebook by offering compelling insights into our team's journeys.
Interview Questions
How long have you worked in your field, and what inspired you to pursue your current role?
What is your favorite part about the work we do at Beyond Limits (or affiliated business unit)?
Describe Beyond Limits culture in 3 words.
What are your favorite hobbies?
2023 Results
Total Posts: 3,035
Total Video Views: 5,123
Total Impressions: 22,431
Total Interactions: 620
Total Reposts: 34
Avg. Engagement Rate: 4.43%
Total Reactions: 143
Total Comments: 12
