Overview

The "Explainable AI vs. ChatGPT" paid social media campaign aims to explore the importance of trust and transparency in AI systems, contrasting the traditional data-crunching capabilities of ChatGPT with the explainability and interpretability of Explainable AI. The campaign highlights the need for AI systems that not only deliver impressive results but also provide insights into their decision-making process, fostering trust and understanding among users.

Key Objectives

Educate the audience: Raise awareness about the differences between traditional AI models like ChatGPT and Explainable AI, emphasizing the significance of transparency and explainability.

Highlight the limitations of black-box AI: Showcase how the lack of explainability in AI systems can lead to challenges in trust, reliability, and accountability.

Promote Explainable AI: Emphasize the benefits of using Explainable AI models that provide human-understandable explanations for their decisions, fostering trust and enabling better decision-making.

Target Audience

The campaign targets tech professionals interested in the field of artificial intelligence, including AI developers, data scientists, business leaders, and policymakers. The audience may have a general understanding of AI concepts and a desire to explore the implications of explainability in AI systems.

Key Messaging

The Importance of Explainability: Understanding how AI arrives at its decisions is vital for building trust, ensuring accountability, and enabling human oversight.

Unlocking AI's Potential: Discover how Explainable AI models provide interpretable explanations, empowering users to make more informed decisions and mitigating biases and risks.

Results

Impressions: 9,445

Clicks: 156

Click-through rate: 1.65%

Cost-per-click: $1.28

Total Spend: $200

Top performance was driven by users

with the job titles of Owner, President

Project Manager, CEO, and Senior Software Engineer

at companies including Microsoft, Google, AWS,

Apple and Wells Fargo.