Marketing Strategist
Strategic thinker and creative collaborator with a knack for turning complex goals into clear, actionable marketing plans. I blend data, content, and curiosity to help brands grow with purpose and make the process feel seamless along the way.
What I do
(And do well!)
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Platform Expertise:
SEMRush, Databox, HubSpot, Google Analytics 4, Tableau, SQL Developer, LinkedIn Analytics. Meta Business Suite
Data Visualization:
Monthly Reporting Decks, Visual Insights Representation
Metrics & Optimization:
Paid Media, Organic Search, SEO, Email, Website Traffic, KPI Tracking, Conversion Analysis, Lead Generation, Actionable Recommendations
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Platform Proficiency:
HubSpot
Customer Journey Mapping:
Lead Scoring, Workflows, MQL triggers, Automating Customer Lifecycle Stages, Deal Creation
Drip Campaigns:
Automated Drip Sequences, Lead Nurturing Email Workflows
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Paid & Organic Campaign Management:
Content Strategy, Content Creation, Community Engagement, Hashtag Utilization, Platform-Specific Optimization
Platform Proficiency:
LinkedIn, Twitter (X), Facebook, Instagram, HubSpot
Campaign Analysis & Reporting:
KPI Tracking, Quarterly Performance Reporting, Data Optimization, SEO
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Email Marketing Strategy:
Email Template Building, Automation Workflow Design, Customer Journey Mapping, Personalization Tactics, List Segmentation, Unsubscribe Management
Automation & Workflow:
Autoresponder Setup, Drip Campaign Creation, Behavior-triggered Emails, Nurture Sequence Design, Inbound Customer Surveys
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HubSpot, Databox, SEMRush, ChatGPT, Google Ads, Google Analytics 4, LinkedIn Campaign Manager, Microsoft Dynamics 365, Microsoft Teams, Salesforce, Slack, SQL Developer, SquareSpace, Tableau, Vimeo, WordPress, Zoom
Employers & Collaborations
Kind Words from Colleagues
Certifications