DocLink by Altec
White Space Email Campaign: Smart Form Tool Kit
May 2023- July 2023
Campaign Overview
DocLink’s Smart Form Toolkit White Space Email Campaign
This White Space email campaign is designed to introduce DocLink's game-changing Smart Form Toolkit to our existing customer base. The toolkit empowers customers to personalize their DocLink UI for efficient data collection, document processing, and generation. The campaign comprised a series of 11 carefully crafted emails, incorporating both HTML and text formats, with contributions from account managers. The goal was to educate, engage, and empower our customers to explore the untapped potential within their subscription by adopting the Smart Form Toolkit.
Objective
The primary objective of the campaign was to capitalize on untapped market opportunities within our existing customer base through a White Space strategy. By showcasing the benefits and capabilities of the Smart Form Toolkit, we aimed to inspire customers to enhance their subscription with this powerful tool. We wanted to educate our audience about the Toolkit's potential to streamline their processes, increase efficiency, and provide a personalized user experience.s.
Campaign Elements
Our campaign consists of 11 strategically crafted emails, including both HTML and text formats, built by myself and sent “from” dedicated account managers. Key components include:
Visual Insights Each email features video clips showcasing real Smart Form Toolkit events. Witness the solution's capabilities firsthand.
Comprehensive Resources Access collateral materials that delve into the Toolkit's features, benefits, and real-world applications.
Practical Training Registration links for training sessions are provided, ensuring customers harness the Toolkit's full potential.
Product Highlights Concise yet informative product details outline how the Smart Form Toolkit resolves document processing challenges.
Target Audience Exclusive to existing DocLink customers, this campaign speaks directly to those poised to enhance their subscription with the Smart Form Toolkit.
Results
Total Emails 11
NLR $15,200
Total Net Maintenance $1,613
Total Services $13,575
Total Email Deliveries 56,548
Total Email Opens 12,898
Total Unique Clicks 2,172
Total Web Visits 610