Digital Marketing Strategist
With 7+ years in digital marketing, I drive brand growth through data-driven strategies, campaign execution, marketing automation, and lead generation—achieving measurable results with continuous optimization.
Currently…
-
Ascend Strategy & Design
Marketing Account Strategist
Full- Time | November 2024- Present
HubSpot Platinum Partner • Account Management • Client Relations • Content Planning • Data Analysis & Reporting • Marketing Automation
-
Spotify Advertising
Soundboard Member
Volunteer | August 2022- Present
Product Feedback & Evaluation • Market Research & Insights • Data-driven Decision Making • Surveys • Polls • Beta Tests • Focus Group Discussions
What I do
(and do well!)
-
Platform Expertise:
Google Analytics 4, Tableau, SQL Developer, LinkedIn Analytics, Microsoft Dynamics 365, HubSpot Reporting
Data Visualization:
Quarterly Reporting Decks, Visual Insights Representation
Metrics & Optimization:
Social Media, Email, and Website Traffic KPI Tracking, Conversion Analysis, Leads Generated, Actionable Recommendations
-
Platform Proficiency:
HubSpot, Salesforce, Microsoft Dynamics 365
Customer Journey Mapping:
Lead Scoring, Mapping Properties, MQL triggers, Automating Customer Lifecycle Stages
Drip Campaigns:
Automated Drip Sequences, Lead Nurturing Email Workflows
-
Paid & Organic Campaign Management:
Content Strategy, Content Creation, Community Engagement, Hashtag Utilization, Platform-Specific Optimization
Platform Proficiency:
LinkedIn, Twitter (X), Facebook, Instagram, HubSpot
Campaign Analysis & Reporting:
KPI Tracking, Quarterly Performance Reporting, Data Optimization, SEO
-
Email Marketing Strategy:
Email Template Building, Automation Workflow Design, Customer Journey Mapping, Personalization Tactics, List Segmentation, Unsubscribe Management
Automation & Workflow:
Autoresponder Setup, Drip Campaign Creation, Behavior-triggered Emails, Nurture Sequence Design
-
Google Ads, Google Analytics 4, HubSpot Marketing Hub, Instagram Content Editor (Reels), LinkedIn Campaign Manager, Microsoft Dynamics 365, Microsoft Teams, Salesforce, Slack, SQL Developer, SquareSpace, Tableau, Vimeo, WordPress, Zoom
Employers & Collaborations
Kind Words from Colleagues
Certifications